Regardless of whether you and your team are new to search engine advertising or are seasoned search advertising veterans, Logic361 can help your organization meet its goals. Led by recognized search marketing industry professionals, in-person training workshops or webinars will help you and your team learn how to make the most out of the time and money you invest in search engine pay-per-click advertising.
In-house training and webinars are designed to teach your team how to manage search engine pay-pay-per click advertising more efficiently and effectively by covering topics ranging from best practices on profit performance analysis to ad split testing strategies. Logic361's training will help you better leverage the insights found in your Logic361 analysis and management suite by covering topics such as ad and keyword inventory tips, best practices, and advanced analysis techniques.
Our professional trainers use in-depth course materials, hands-on exercises and valuable tips from their years of search marketing pay-per-click advertising experience to teach you and your team how to achieve your goals.
Need help analyzing or updating thousands of ad groups or tens-of-thousands of ads?
Project
Analyzed 4,000 ad groups for an international retailer with 210 online stores. Programmatically identified the one or two best performing ads per ad group (based on revenue and profit targets) and paused 37% of the low or non-performing ad inventory.
Result
Within 72 hours, millions of under monetized ad impressions were shifted to the best performing ads. Two weeks later the retailer achieved a new all-time weekly sales record (directly attributed to the optimization of ad impressions.)
Need help organizing and executing large text ad promotional campaigns?
Project
Provided the technical expertise and management for numerous complex campaigns spanning: 7 brands, 190,000 search engine text ads, 1,600 search advertising accounts and 210 DMA’s.
Result
Logic361 has programmatically bulk uploaded, staged, paused and/or re-enabled over 2.5 million text ads. Most campaigns were executed within 48 hours of receiving text ad creative approval.
Need help analyzing and/or updating thousands or hundreds-of-thousands of keyword bids?
Logic361 can provide your organization with weekly or monthly keyword inventory profit analyses, performance modeling and bulk bid updates based on simple or complex revenue and profit segmentations and targets.
Need help developing an ad testing methodology and protocol?
The creative team at Logic361 has a wealth of experience and an in-depth understanding of what works-and what doesn't in paid search advertising copywriting. Our copywriters are experts at writing succinct, yet compelling ads that maximize clicks and conversions.