Hope Is Not A Marketing Strategy

Logic361

Using the data provided by search engine advertising accounts, Logic361 enables paid search advertisers to understand and evaluate the overall management and performance of their search engine advertising efforts.

Logic361 provides a single, easy-to-use interface via a standard web browser that consolidates and simplifies paid search marketing by automating the time-consuming process of capturing, storing and analyzing performance data from Google, Yahoo and MSN search engine advertising accounts.

A single, integrated platform for performance analysis and reporting, automates key performance metric monitoring and assessment across all of a search advertisers’ campaigns and search engine advertising partners. Search advertisers no longer have to export data and/or combine data from different systems, rectify inconsistent or inaccurate data, or invest time in detailed data manipulation.

Logic361's productivity-focused solution combines automated analysis with advanced reporting and provides the capability to precisely distinguish priorities based on combinations of performance metric changes and paid search best practices modeling.

Features of our Logic361 on-demand software service include:

Integrated Analytics and Flexible Reporting.

Quickly determine the most valuable opportunities to increase conversions or decrease costs, and more efficiently and effectively allocate advertising dollars.

• An integrated view of investments in keywords and text ads, including; conversion related metrics based on impressions, spending, individual keyword match types, and ad positioning.
• The ability to visually construct report segments using key performance metrics criteria and generate reports reflecting the activity of the performance criteria.

Integrated Analytics and Flexible Reporting.

A systematic review of text ad performance and aging quickly distinguishes winners from losers (champions from challengers) and provides insight into which text ads are most successful.

• Ages and classifies ads by Champions and Challengers segmentations based on conversion, value and traffic based performance.
• Enables advertisers to track performance and systematically review which combinations of keywords and text ads perform best.

Conversion Classification Analyses.

Enables search terms and ads to be categorized into groups by performance characteristics.

• Analyze and interact with entire groups of search terms or text ads as if they were a unit (such as analyzing search terms or text ads that generate costs-per-conversion 25% above or 25% a targeted cost-per-conversion rate).

Excel Integration

Using Excel, users can combine their search marketing analytics data with operational and financial data, create custom charts and graphs, use pivot tables, or build dynamic forecasting models.

Logic361 Data Warehouse

Logic361 Data Warehouse stores a comprehensive record of search advertising performance results that have occurred within multiple search channels.

• Quickly create a wide variety of search term or ad segments and analyze those segments across various periods, and at various levels of detail.
• Easily define segmentation criteria and create segments based on numerous key performance indicators and evaluate how those segments influence overall performance or results per search advertising channel.